Freeman

Directed the update of this legacy brand to reflect a more vibrant, relevant aesthetic. Led internal resources to develop foundational elements, then selected and worked closely with an external partner on full implementation and activation guidelines .

Creative contributions: Creative guidance, strategy & direction; concept generation; team leadership & inspiration; brand stewardship; stakeholder collaboration

Ops contributions: Resource planning & implementation; partner screening & sourcing; requirements gathering, analysis & synthesis; project planning & scheduling; stakeholder guidance; cross-functional alignment & collaboration