Experience

Independent contractor
Brand Creative Consultant • 2022-present

• Led North American operations to survey, design, manufacture, and install signage at dozens of physical locations in support of SLB brand redesign. (Pearce Signs Ltd.)

• Built, managed, and oversaw a global team responsible for converting thousands of branded materials to align with Moody’s new brand standards. (TenTen Group) 

• Created the strategic brand pillars to support Avenue One’s transformation of the home equity market via a revolutionary tech-driven platform. (Stanton)

Freeman
VP, Executive Creative Director • 2019-2022

Oversaw a distributed team of 100+ designers for this event marketing/production leader, managing cost, utilization, spend, and resources to create world-class brand experiences. 

• Adapted team structure to shifting business needs during and after the height of the pandemic, retaining critical talent, maintaining focus, and preserving culture.

• Worked with strategy and growth partners to win and grow client businesses.

• Developed RFP library to improve response times and reduce duplicative effort.

• Served as agency liaison to Diversity In Design collaborative to foster systemic change.

PVH
VP, Corporate Branding • 2018-2019

Developed the corporate brand identity and amplified this $9.5B firm’s reputation, differentiating it from portfolio brands, including Tommy Hilfiger, Calvin Klein, Izod, and others.

• Increased brand awareness by 20% through content and creative.

• Positively impacted brand perception among associate, investor, and analyst audiences.

• Spearheaded creative for the company’s first-ever brand campaign.

Pitney Bowes
Director, Global Creative & Brand Activation • 2015-2018

Drove the transition of this legacy shipping/mailing company into a tech-enabled logistics brand, increasing knowledge share and balancing work between previously siloed teams.

• Developed first-ever portfolio campaign, increasing conversions by 120%+.

• Launched creative for EngageOne Video, a personalized, interactive video product.

• Sparked double-digit growth in branded video content.

Marsh
SVP, Global Head of Creative • 2013-2015

Formed an internal creative agency to address the global marketing needs of this $35B risk management firm. Responsible for an incremental percentage of $9M annual budget.

• Directed the redesign of marsh.com by external partner, increasing all KPIs.

• Spearheaded UI/UX for platform that cut sales prospecting time by 50%.

• Built out internal studio enabling video production and network TV exposure.

Gabardine
Founder, Principal • 2008-2013

Built this $2M/year, digital-first, integrated marketing agency that developed projects and campaigns for a range of clients, increasing response, retention, conversion, engagement, ROI, and brand recognition.

Reuters/Thomson Reuters
Global Head of Creative Development • 2005-2008

Directed marketing creative for core news and financial products leading up to the formation of the multinational media company, creating a combined $20B brand.

• Conceived and architected the brand’s first digital brand guidelines experience.

• Directed the creative transition following acquisition.

Modem Media/Digitas
VP, Creative Director • 1998-2005

Headed creative on key accounts as well as biz dev engagements for Modem Media, a $22M interactive agency that revolutionized brand and business building on the web.

• Consolidated hundreds of IBM sites into a unified experience for professional services.

• Directed launch site and interactive ads for SONG, the first digital airline brand.

Integrated agencies      
Various roles

Developed concepts, content and creative materials across multiple media channels for B2Band B2C clients, including Canon, Disney Cruise Lines, General Electric, General Motors, Guinness, Michelin, Miller Brewing Co., Nike, Olive Garden, Playboy, Schick, Sotheby’s Real Estate, Stanley Black & Decker, Tropicana, Unilever. 

Education

University of Chicago, Chicago, IL — AB Public Policy

Maroon Key Society, academic honors, Order of the “C” (academic/athletic achievement)

Intern to Member of British Parliament, Simon Coombs & US Senator Bill Bradley

Involvement

Founding member, Diversity In Design 

Volunteer, Stamford Animal Shelter Alliance 

Former member, Board of Directors, Junior Achievement of Greater Fairfield County