Peter Leeds
Led an internal team and directed external partners in activating an entirely new brand system for this venerable company. The extraordinary business transformation saw the business go from postage pioneer to technology enabler of global commerce in just a few short years.
Creative contributions: Creative guidance, strategy & direction; concept generation; brand alignment
Ops contributions: Resource planning & implementation; partner screening & sourcing; requirements gathering, analysis & synthesis; project planning & scheduling; culture building; stakeholder guidance; cross-functional alignment & collaboration