Porsche

Combined the value and utility of an established form—the printed look book—with the efficiency of digital technology. The resulting Web-based app helped creative reps and marketing managers precisely visualize how Porsche can add impact to their selling efforts.

Creative contributions: Creative guidance, strategy & direction; concept generation; content creation; brand alignment

Ops contributions: Client consultation; requirements gathering, analysis & synthesis; project planning & scheduling; culture building; stakeholder guidance; cross-functional alignment & collaboration