PVH Corp.

Created the foundational elements of a global corporate brand; the parent company of some of the most well-known labels in contemporary apparel. The work establishes ground rules and provides tangible reference for moving PVH beyond a holding company to a full-fledged brand entity that cuts across platforms and media channels.

Creative contributions: Creative and brand strategy; Creative direction; Brand management; copywriting

Ops contributions: Resource planning & implementation; requirements gathering, analysis & synthesis; project planning & scheduling; stakeholder guidance; cross-functional alignment & collaboration