Peter Leeds
Spearheaded our agency’s response to the WHO’s open brief seeking innovative creative ways of addressing the 2020 global pandemic. Our approach leveraged every available media channel to visualize a range of scenarios showing the social distancing guideline in relevant and emotionally resonant ways. The goal: Inspire people in every country and from all walks of life to safely distance, measuring their love in 6-ft./2-m. increments.
Contributions: Project management, submission ownership, concept development, co-creative direction, art direction